Limelife
First Mobile Site For US “Super Communicator” Audience
LimeLife, a digital media company and a leading mobile publisher in the U.S are dedicated to delivering fresh and timely content most relevant to women’s busy lives, right at their fingertips. Limelife selected Mobile IQ to launch its women’s lifestyle content site LimeLife at m.limelife.com. becoming the first company to establish a female lifestyle brand on the mobile internet.
Limelife describe their audience as “super communicators”: 18-34 year old women who are natural social-networkers, content creators and hooked on technology. The company required its mobile offering to satisfy this media-savvy target market and complement its website at www.LimeLife.com.
Using Fabric, Mobile IQ has provided a solution that enables LimeLife to serve up a wealth of innovative content through its mobile website, including delivering various RSS feeds from news stories to horoscopes. More recently Mobile IQ has enabled the launch of iPhone specific features and a MySnaps utility, allowing community members to clip or “snap” their favourite things from across the Web and share them with friends on LimeLife. Fabric™ has also enabled the creation of an ad-funded site, tightly integrated with over a dozen U.S. carriers, that continues to enjoy growing success amongst its target audience.
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