15/10/07: Blue Star Mobile selects Fabric™ from Mobile IQ to deliver rich mobile solutions for Motorola, HP and more.
UK, October 15th 2007 - Mobile IQ, provider of rich mobile internet solutions, today announced that Blue Star Mobile, a mobile media agency, has selected the Fabric™ platform from Mobile IQ to create mobile media sites.
Mobile IQ provides Blue Star with a hosted Fabric™ solution. Blue Star uses Fabric™ to build their own branded, compelling, mobile internet sites incorporating a wide range of value-add features including content downloads, viral and short-code discovery, click-to-call, competitions, data capture and more. Fabric™ allows Blue Star to be completely self-sufficient with no technical input required from Mobile IQ to build the mobile sites.
Blue Star has already successfully used Fabric™ to launch sites for HP, Nissan and a David Beckham promotion for Motorola on O2.
"Blue Star is continually looking for ways to delivery more compelling more internet sites for our brand customers that look great and deliver results. With Fabric™, Mobile IQ has given us a solution that our designers can use quickly and easily without compromising the richness or sophistication of the results. The reporting facilities also exceed any competing solutions we've seen." said Oli Roxburgh, Commercial Director at Blue Star, "Mobile IQ provides a superb solution backed by uncompromising levels of service and quality."
"Fabric™ is the first solution in the market to centralise all aspects of mobile internet site creation into a powerful web-based AJAX client which empowers site designers to achieve any site design. We are very pleased to be working with Blue Star to deliver some of the best mobile sites for these big brands." said Shaun Barriball, Managing Director of Mobile IQ.
About Blue Star Mobile www.bluestarmobile.com specialises in developing creative mobile portal and marketing solutions for brands including The Sun, Motorola, 20th Century Fox, British Airways and Sky.
Contact Oli Roxburgh on +44 (0)20 71990123 or oli.roxburgh@bluestarmobile.com.
About Mobile IQ www.mobileiq.com empowers media agencies and content brands to deliver rich mobile internet solutions using Fabric™ - a complete mobile management platform. Mobile IQ's customers include Channel 4, Blue Star Mobile, First Screen, Discovery Mobile and Mobix Interactive.
Contact Shaun Barriball on +44 (0)1962 843478 or sbarriball@mobileiq.co.uk.
About Mobile IQ
Mobile IQ empowers media agencies and content brands to deliver rich mobile internet solutions using Fabric™ - a complete mobile management platform. Mobile IQ's customers include Channel 4, News International, New York Post and Dennis Publishing. www.mobileiq.com