18/02/08: Leading U.S. women’s mobile site launches with Mobile IQ
LimeLife, a digital media company and a leading mobile publisher in the U.S., selected Mobile IQ's publishing platform, Fabric™, to launch its women's lifestyle content site at m.limelife.com. LimeLife's mobile website features a daily menu of original lifestyle content that includes celebrity news, the latest fashion trends, fabulous new beauty products, dating advice and daily horoscopes, complementing its website at www.LimeLife.com.
Through Fabric™, Mobile IQ has provided a solution that enables LimeLife to serve up this wealth of innovative content through its own mobile website, including delivering various RSS feeds from news stories to horoscopes. Fabric™ has also enabled the creation of an ad-funded site, tightly integrated with over a dozen U.S. carriers, that continues to enjoy growing success amongst its target audience.
LimeLife, a Red Herring Global 100 company based on San Francisco's Bay Area, is dedicated to delivering fresh, smart, timely programming most relevant to women's busy lives, right at their fingertips.
Tap into the LimeLife at: http://m.limelife.com
About Mobile IQ
Mobile IQ empowers media agencies and content brands to deliver rich mobile internet solutions using Fabric™ - a complete mobile management platform. Mobile IQ's customers include Channel 4, News International, New York Post and Dennis Publishing. www.mobileiq.com