14/03/08: Mobile IQ kicks off Match Centre live football service
The Sun and News of the World have both launched Match Centre, a live football scores and results service, on their mobile sites.
Built using Fabric™ from Mobile IQ, in association with mobile media agency Blue Star Mobile, Match Centre allows readers to access the latest live scores, match results, fixtures and league tables for all major domestic, European and international leagues and competitions, anytime, anywhere.
The use of Fabric™ has allowed The Sun and NotW to integrate third party information feeds and deliver this ad-funded service across direct to consumer and operator channels.
Visit the Match Centres:
The Sun Match Centre
NotW Match Centre
About Mobile IQ
Mobile IQ empowers media agencies and content brands to deliver rich mobile internet solutions using Fabric™ - a complete mobile management platform. Mobile IQ's customers include Channel 4, News International, New York Post and Dennis Publishing. www.mobileiq.com